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In 2022, Invisalign launched its summer campaign,
"Unlock Your Smile," featuring popular Taiwanese KOL Xiao Wu.

Through an interactive storyline, the campaign engaged audiences both online and in real life by hiding the ending of the story. To unlock the full story—and discover the secret behind Xiao Wu’s perfect teeth—audiences were invited to submit their contact information, allowing Invisalign to collect potential customer leads.