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 “A Child Makes You…” aiming to address
the problem of low fertility rate in South Korea.
Despite an accumulated budget of 215 billion dollars
invested over 15 years, the birth rate has continued to decline. 

The campaign’s main objective is to shift this perspective
by highlighting the discovery of the hidden self
within individuals through the journey of parenting,
letting young generation to expect what potentials
they will uncover through parenthood.